We help businesspeople to become crystal clear about the benefits they provide,
and to use that knowledge to promote themselves
and to market their businesses more effectively
—resulting in less work & more time, less waste & more money, less stress & more joy!
First, BENEFITS!
If you’re like the other 6+ billion people on the planet, the very first thing you want to know right after you’ve landed on this website is What Is In It For Me? WHY should I spend time perusing this website? Fair enough.
And simple enough. The seven results—aka benefits—you should expect from reading a lot of the content on this website (and in our books and eBooks) and from doing business with us are very straight forward: less stress, less struggle, less frustration, less expenses, more profits, more free time, more joy. That’s what you get when we help you market yourself and your business more effectively to “boost your business”.
You might have some other questions about The BizzBoosters, and what we do. Again, fair enough. And to help us answer that question for you and clarify what you read atop this page, we’ll use Kipling’s six “honest serving men”:
“I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.”
Rudyard Kipling
WHY: The most important question. WHY should you do business with us, or at least give us some of your time and attention? Because we can help you reduce your pain—reduce your stress, struggle, frustration, expenses, and lack of time and focus—and we can help you increase your pleasure—more clients, better clients, more income, more profits, more free time, more joy. It’s what we promised in our Positioning Statement at the top. If this is of interest to you, read the rest below, peruse this site, and seriously consider “doing business with us”.
WHO: Who do we serve? Well, we work mostly with entrepreneurs—especially the budding kind—and small business owners (including many home based business owners). We’ve helped businesspeople succeed in many industries. However, when it comes to Laurel’s coaching-mentoring-consulting program, she is especially effective with people who use the computer as their primary tool to create and deliver products and services. Like technical writers, graphic designers, Web designers, software developers, Webmasters, virtual assistants, editors & desktop publishers, interface designers and eZine publishers.
WHAT: What exactly do we do? Well, that depends. As BizzBoosters, we teach primarily what we call Benefits-Based Marketing™. What’s that? It’s a two-part process where first, you become crystal clear on the problems you solve, on the value you offer, in other words, on the BENEFITS you provide to your subscribers, prospects and clients. Then, you use that knowledge to promote yourself and to market your business more effectively—telling the world precisely what you do and who you do that best with—so you can stop being the best-kept secret in your field of expertise.
Now, as a coach-mentor-consultant, Laurel does something additional for her clients. It comes down to “basics”—marketing 101. The very first purpose of everything she does is to “transform” the person she works with, which in turn will transform the businessperson, and consequently transform the business and the results. And that transformation of the mindset, the attitude, point of view, expectations, etc. is best accomplished with what she calls “the basics”. Look, it’s OK for you to start the day thinking “HOW CAN I get more visitors to my website?” However, we think a much better “basic” question is, “WHY SHOULD THEY do business with me?” Laurel helps you to grow your business from the point of view of the person on the other side of your desk, or counter, or telephone—the client. You would be amazed at how different your business will be after the transformation.
HOW: How do we do it? We use a variety of tools to help you with your business marketing—be it Internet marketing, product marketing, network marketing—like articles, teleseminars, posts on our marketing blog, live workshops, home study courses, books & eBooks, mastermind groups, and of course, Laurel’s sought-after coaching-mentoring-consulting programs—appropriately named More Money More Time For Life VIP Coaching Program. We’ll provide you with the best marketing tips, secrets, ideas and strategies we come across so we can help you achieve marketing success!
WHEN: It is said that when the student is ready, the teacher will appear. When you are ready to boost your business—and your lifestyle—consider asking Laurel to coach you. (Be aware though that she is very selective as to who she works with, and she only accepts a few new clients every month, which means you could end up on her waiting list.) If you need just a little bit of help though, we can assist you “24-7” thanks to our website and the many products and marketing resources available here.
WHERE: We live in Ottawa, Canada, so a lot of our live workshops are conducted in the “area” (which stretches from Montreal to Toronto). However, because of the Internet and the telephone, we reach and help business people Pole to Pole, and all around the globe. We can help you no matter where you are.
There you have it! Hopefully, the six “honest serving men” have done their job and have taught you all you need to know at the moment to keep perusing this website and to eventually do business with us. We promise you that if & when you use our marketing services, your resources—time, money, energy, brain cells—will not be spent, but rather invested.
We are looking forward to being of service to you in any way we can. You are welcome to contact us with your comments, questions and suggestions. See the Contact Us page.
To your business success!
Daniel G. St-Jean and Laurel Simmons
The BizzBoosters
Our Mission Statement
To provide our clients* with the information and the assistance they need right now to boost their businesses to the next level of success and to treat everyone, including our clients, suppliers, partners, and affiliates with the same respect that we expect from them.
(*In our opinion, a customer is someone who buys from you, someone you tend to look after only when he spends money. A client, on the other hand, is someone you take care of ALL the time, even when he’s not buying. So we don’t have customers, we only have clients, and we encourage you to adopt that philosophy. It will do your business good.)
The BizzBoosters is a Canadian corporation based in Ottawa, the capital of Canada. It is owned and operated by Laurel Simmons and Daniel G. St-Jean (with the help of Goyan Goads, our favorite butt-kicking business commentator, and occasional interventions by MythBuster and TownCrier).
